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Bluestream Research

Bluestream Research provides sustainable market research and business development strategies customised to customers’ requirements in order to deliver future competitiveness.
Bluestream consists of Bluestream Marketing, Bluestream Consulting and Bluestream Research
and is focused to conduct market research for the past 10 years across various industries.
Bluestream Marketing, the BEE and new business development company focus more on
market research in the parastatal and government segments. Bluestream Marketing is also tasked to develop new business opportunities for the group.

As consultants in Strategic Market Research

Bluestream is challenged daily to find new and innovative ways to make their customers more competitive. Over the past 10 years Bluestream was established as a player in the research and consulting arena.

Some of our clients

FIA, SAFSIA, CSIR, Sanlam, Santam, Hanover Re, Global Construction, Mutual & Federal, Auto & General, Absa, Alexander Forbes, Discovery, Momentum, Medscheme, Medihelp, Mutual and Federal, Nedcor, University of Stellenbosch, CSIR, NRF, Izinga, Lion of Africa, Etana, Compass, Sasol, Liberty Life, Supergroup, Epiuse, PBMR, Metcash, Edcon, etc.

Flagship Project in Benchmarking in the Insurance Industry

FIA Insurance Awards Benchmark
Bluestream Research is contracted by the FIA (Financial Intermediary Industry Association), a well and widely recognised Intermediary satisfaction benchmark and research methodology in the insurance industry. This benchmark was developed over the past 6 years (Bluestream and the FIA) to do the FIA Awards research and was established as a well and widely recognised Intermediary satisfaction benchmark and research methodology in the insurance industry.

This benchmark was developed over the past 6 years (Bluestream and the FIA) of the awards’ existence. The benchmark is recognised by most of the insurance product providers as one of a kind with regards to the sample size, consistency and credibility. The significance and authority of the study in the industry, amongst the FIA members and Insurers alike, is a well known fact.

The main outcomes of the survey could be summarised as follows:

  • Over 6000 responses per annum
  • It covers 9 categories or industry benchmarks
  • Companies measured make use of the feedback to develop competitive strategy
  • Annually we engage and deliver reports to industry players
  • Annual awards ceremony attracts 1000 guests
  • Publicity in main stream newspapers, industry websites, internal newsletters and industry magazines
  • Positive industry reaction stimulates positive competitive behaviour

The main objective of this survey is to nominate the top performing product provider, rated on the best independent intermediary satisfaction, in the industry in each of the 9 identified segments. The winners who were rated tops on intermediary satisfaction in the 9 categories are then honoured at the FIA awards annually.

The awards research is of great value to the product suppliers (who are serious about improving their competitive advantage with regards to Intermediary support).

By now we know that the FIA member participation truly represents the meaning of 12 000 intermediaries (brokers) – the voice of the FIA intermediary with more than 6000 insurance contracts being rated by more than 10% of the FIA members.

Benchmark Methodology

Classic research methodology is used every year to gather the information via a (Cati) telephonic survey whereby a total number of 6087 Insurance contracts was rated by FIA members phoned at random. The results – gathered through 2710 in-depth telephonic interviews across the whole of South Africa – proved valuable insight.

A very balanced geographical representation is achieved with the study every year. We had good and willing participation from the majority (+10%) of the FIA intermediary members, who gave us their undivided attention for rating their product suppliers on average 13 minutes per interview.

The following pre-agreed principles are used:

  • We use classic stable scientific research methodology and principles
  • Winners are selected according to the principles laid down together with the research committee
  • The unique peer review process is used to audit our project externally
  • External verification and validation of the statistics
  • The FIA research committee is the third tear and final audit on the project before winners are announced
  • We will enhance the study as we progress every year without compromising consistency or fairness

People and Associates
The Bluestream team consists of 5 people with consulting, research and analysis backgrounds, linked to an extended resource of up to 15 people on major projects.

Strategic Partners 

Bluestream developed various strategic partnerships with individuals and organisations over the years.

Values

The customer is the focus, growth through innovation, respect for people, excellence and professionalism, integrity, value for money, respect for the environment.

History

Over the past 10 years Bluestream was established as a player in the research and consulting arena.

Approach
We specialise in providing long-term business solutions for future competitiveness capacity building by developing strategies with our customers backed by research projects. This enhances their long-term sustainability. In order to deliver sustainable profit one of the key drivers is to have loyal customers doing more business with companies over the long-term.

Research Services Include:
Intermediary satisfaction research, customer satisfaction research, new product and service concept research, intermediary support research, demographic research, key account management research, brand strategy research, competitive intelligence capacity building, innovation input research, future competitiveness strategy, competitor profiling.


Contact Details
 
Pieter Aucamp
Bluestream
Tel: 012 997 0701
Cell: 083 3040 987
Fax: 0866215553
pieter@bluestreamgroup.co.za
www.bluestreamgroup.co.za

 


We specialise in providing long-term business solutions for Future Competitiveness Capacity Building by developing strategies with our customers backed by Research projects...